Biochemist exploring longevity through fashion
Lydia Dupree is a degreed biochemist and author of peer-reviewed articles in her field. She dives deep into the literature to explore the impact the fashion industry has on our health and environment, and shows how to easily implement non-toxic, sustainable fashion into our lives.
Her mission is to empower consumers to lower toxin exposure in their clothing without overwhelm.
Whether you are in concept stage for a non-toxic fashion label or looking to develop content to elevate your scientific messaging,
let’s work together to take your brand to the next level.
Past Collaborations
Click each brand name to view the project.
Educational piece on the emerging evidence on the impact synthetic underwear may have on men’s health
The science behind cotton as the superior sleepwear fabric
Exploring the capsule wardrobe approach to dressing
The fabric that enhances your health
Highlighting a small women-owned brand pioneering the intersection on beauty and wellness
How renting is a sustainable and attainable alternative for everyday dressing
An approachable guide to lowering exposure to toxins through clothing
Listen in to my latest podcast features:
Detox Your Dome ~ Decoding Non-Toxic Clothing: Fibers, Dyes, Certifications & Practical Tips
Fashioncast ~ Common toxins used in the fashion industry and how they are harming our health
UpChoose ~ Toxins in Children’s Clothing
Green Thread ~ The Dark Side of the Thread
Consulting Services
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Production Consulting
The world of toxicity in fashion is super overwhelming.
I will advise you on fabrics, treatments, dyes, and certifications that best suit your brand, and are in alignment with sustainability and non-toxicity.
I will also keep you updated on the latest innovations and research in the industry, so your brand can stay ahead of the curve.
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Brand Identity
Bring your product to life with your unique story of positive impact.
I can assist in the development of brand storytelling regarding sustainability and non-toxicity to ensure it is compelling and accessible for consumers. As well as, provide analysis of competitive landscape to ensure brand is pioneering ahead of trends in the sustainable and non-toxic fashion space.
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DTC Marketing
Now your product is ready - how do you tell consumers about its benefits, in a way that speaks to them?
I can assist in website copywriting to ensure information on non-toxicity of line is accurate, as well as in the development of educational marketing materials such as videos and articles to increase consumer awareness of the prevalence, importance, and applicability of non-toxic clothing.
Each engagement is tailored to your brand’s needs. Get in touch to discuss scope and investment.